Survival Mode And Buyer Archetypes
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Pizza is not like its Italian cousins
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
Brand it Like Bogie
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.
The House with the Good Candy
A recent study found that a whopping 90 percent of parents get their kids’ input before buying something.
The Only 3 Things Any Buyer Actually Cares About
Your client’s satisfaction is not a function of how much they like your product.
The dark side of business is a villain
In the pursuit of money, people do terrible things. That’s not you. But the darkness that clouds the community lingers through your life.
Personality Prescription, Part 9 – Using Your Culture
When the boss is spread so thin he (or she) can’t work even one more hour, the company stagnates at that level.
KFC – The secret 11 herbs and spices
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.
Learn These New Words and Be Ahead of the Pack
By introducing new ideas, you attract people’s attention, cementing your brand into a household name. You rise above the Sea of Sameness.
Higher Margins & Elevated Messaging
Sell to people who see you as their first and best choice, and your premium pricing will be gladly accepted as “reassuringly expensive.”
Personality Prescription, Part 8 – Your Company’s Reputation
Reputations take years to build through word of mouth but can be built in only months through consistent advertising.
When advertising is the LAST thing you need.
Most businesses are blind to friction points that may be holding their sales back. Here's the solution.
Improve Sales Effectiveness & Company Culture With One Simple “Hack”
It’s important for you to seem like the same company in-person as on air.
The key to happiness
This year’s team only has two returning players from last year. One of them is my son. He thinks I’m full of crap.
Transactional vs. Relational Shoppers
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.