Fair But Not Reasonable — “Getting” Customer Expectations
Millions of businesses have done alright by meeting reasonable standards and offering fine-print-laden guarantees. But that’s not the way of empire builders and market-dominating giants.
How to get everyone in the world to buy what you are selling.
You want all of ‘em. Every single customer in the world. It’s natural. You did not open your doors and take all that risk for nothing. OK, let’s do it.
3 Essentials For Turning Strategic Planning Into Strategic Doing
Quick! Show of hands—how many of you even remember where you put your strategic plan for 2020? Okay… Not so great…
Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
5 Lessons for Business and Life
For the last 16 years, I have been the business partner of Roy H. Williams, aka The Wizard of Ads. Roy is like the wise big brother I never had. Today I am going to share some unsaid lessons. Some observations.
ESOV & FFA: Two Reasons 2021’s The Year You’ll Build Your Empire
Yes. 2021 will be a once-in-a-lifetime opportunity to blow the doors off with rapid growth. Here’s why.
A Helping Grand or How to Start a Movement Revisited
On November 19th, the owners of our local radio stations in our small city began sharing some of Santa PAC-man’s cash with its two primary clients: listeners and advertisers.
Your Coupons Are Lying To You
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.
Modernizing The Buying Funnel
In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.
Recruiting Good People — Overcoming Limits to Growth
You need qualified, experienced guys & gals who also have the work ethic and cultural fit that great companies like yours insist on. And one thing about those people is they're almost never looking for a job.
6 Strategic Essentials Small Shops Must Get Right
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.
Tony’s Best Business Tips, On the Occasion of His Passing
Right from Tony’s first entrepreneurial venture, he understood that long-term thinking was a strategic advantage.
The Path to Employee Empowerment
The blind spot of most business owners occurs directly at EBITDA Net Profits. We lose sight of the long-game for what we have right in front of us.
About That Price
“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.
Give Your Salespeople The Advantage With This One Tip
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…