Roy H. Williams says, "Advertising is a tax we pay for not being remarkable." Dixon melons are sliced into juicy, axiom-proving-bites. Besides their remarkable taste, Dixon melons are available only for a limited time in small quantities.
In a world where it seems like every self-proclaimed street corner thought leader has a hot take forged from their Platitudes & Aphorisms Magnetic Poetry set, take the road less traveled by.
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
All the data including marketing spend, sales numbers, profit margins, etc.
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
Howard McMann once said of his partner, “He’s slippery, he lies beautifully, and he has a great head of hair.” Legend has it, Tate once told a subordinate “If the client loves it, I love it! If the client hates it, I hate it!”
The only emotions that reliably inspire action are those that affect self-image.
True story: A business owner hires 5 marketing consultants in 7 years, yet the business continues to decline.
Virtually everything we do or buy is to change the way we feel. We are emotional creatures. It’s been said we buy with our emotions and back it up with logic. The following list is what I believe controls our entire economy.
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
How you recruit can say a lot about your company to both prospective employees and prospective customers alike. Some tips: As with any advertising, involve the applicant. It's not about money. Use current employees.
Adding this survey to your hiring process can save you hours of perusing resumes.
What are businesses doing as customers come back? And three things to measure right now to make sure employees are treating your customers right.
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.