The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
You finally receive the design, but it just really didn’t hit the mark. That's because of a poor (or nonexistent) Creative Brief.
Don’t try and beat your competitor at their game. Change the rules.
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.
When the population begins to anticipate raising prices, they change their behavior.