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Piña Coladas & Persuasion

2023-10-16T16:18:58+00:00By |

This is what separates the heroes from schmoes in branding: The ability to use entertainment & humor to drive home the message, rather than obscure it.

The Five Elements of Fame

2023-10-16T16:19:16+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2023-10-16T16:19:31+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

The smells of your product

2023-10-13T19:51:12+00:00By |

Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?

Today’s New Branding

2023-10-17T14:14:16+00:00By |

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

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