Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
Your customers are not all the same. It's your job to determine how to appeal to all of them.