Why State Farm Won the Super Bowl
Ads should be crafted to succeed in a world of divided attention and the humor must tie into the persuasion.
2024-10-23T18:57:06+00:00By Jeff Sexton|
Ads should be crafted to succeed in a world of divided attention and the humor must tie into the persuasion.
2024-02-20T19:12:47+00:00By Ryan Chute|
10 things you shouldn't say in your ad messages. They’re lousy, and they should have never, never, never met the stamp of approval.
2024-02-20T19:24:56+00:00By Ryan Chute|
Humans are complex and respond differently to all 3 types of persuasion. Let's break down when to use each.
2024-02-20T19:30:02+00:00By Jeff Sexton|
You can have a name, logo, brand colors, uniforms, and all that jazz, but without this one thing, you don’t have a brand.
2024-03-18T15:07:17+00:00By Luis Castañeda|
Replace Fear, Uncertainty, and Doubt in your business with a more sophisticated and sustainable approach.
2024-02-19T05:38:15+00:00By Leah Bumphrey|
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?
2024-02-19T05:44:14+00:00By Chris Jabas|
Understand when to use a mascot, spokesperson, celebrity endorsement, and a game-changing 4th option.
2024-02-19T20:45:03+00:00By Ray Seggern And Monica Ballard|
The customers won with a single flashy pick-up line often don’t stay long.
2024-02-19T21:01:43+00:00By Ray Seggern And Monica Ballard|
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
2024-03-18T15:10:43+00:00By Ryan Chute|
The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.
2024-02-22T17:54:31+00:00By Jack Heald|
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
2024-02-22T16:26:31+00:00By Ryan Chute|
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
2024-02-19T21:35:49+00:00By Leah Bumphrey|
It's not what you say in the ads. It's all about what you leave out.
2024-03-15T17:36:08+00:00By Ray Seggern And Monica Ballard|
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
2024-03-15T16:46:35+00:00By Johnny Molson|
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.