bad times Archives

Outrunning The Bear

2024-04-11T03:27:02+00:00By Jeff Sexton|

They’re going to buy from someone. It’s just a matter of getting them to prefer you. And some connection beats no connection.

2024-03-20T13:36:14+00:00By Ryan Chute|

Last year, I predicted 3 things that all came true. Now let's talk about obstacles and opportunities in 2024.

2024-02-20T19:19:04+00:00By Jeff Sexton|

An uncertain buyer never says yes, and we're in uncertain times. How specifically can you overcome that?

2023-10-13T15:42:48+00:00By Matt Willis|

Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.

2024-02-19T13:35:43+00:00By Vi Wickam|

1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.

2024-03-15T17:13:45+00:00By Jeff Sexton|

There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.

2024-03-15T20:39:15+00:00By Ryan Chute|

A warning for the s*** you should never pull.

2024-03-18T16:30:46+00:00By Matt Willis|

Having worked with many, many business owners, the default is always panic.

2024-03-18T16:54:22+00:00By Jeff Sexton|

By then — absent extraordinary sales skill — it’s too late to build preference and make a high value sale.

2023-10-13T18:15:12+00:00By Johnny Molson|

In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.

2023-10-13T18:12:16+00:00By Bryan Eisenberg|

What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.

2023-10-13T15:47:55+00:00By Mike Catanzarite|

There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.

2023-10-13T15:44:45+00:00By Matt Willis|

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.

2023-10-16T16:07:57+00:00By Jeff Sexton|

If and when the economy turns south, you’ll be tempted to cut advertising costs.

2023-10-13T18:38:51+00:00By Dave Salter|

I was pissed off before I even read the email because I knew what it was going to tell me.