Recipe for Success: Strategy First, Messaging Next, Creative Last
You'll need to follow either Pizza Hut or Rolling Stone. It depends on whether customers are wrong about you, or they're right.
Walmart is the richest retailer on the planet. They use the gravitational pull better than anyone else. But gravity is the weakest force.
Generosity is important to creating positive vibes for your business. And your time is more valuable than money. It’s a limited resource.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.