A Powerful Secret to Great Ads
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
The only way you can have a clear message is if you speak the same language as your customers.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Measuring brand loyalty includes involvement, price worthiness, emotional value, social value, brand trust, satisfaction, commitment, and repeat purchase.
Big corporate entities have warped the definition of Brand. Why? To handicap their competition. Which is you. The little guy.
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.