Craft The Face Your Customers See, Connect Through Personas
Understand when to use a mascot, spokesperson, celebrity endorsement, and a game-changing 4th option.
The customers won with a single flashy pick-up line often don’t stay long.
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
When people think of you first and like you the best, the rest of the list becomes irrelevant.
How to attract word-of-mouth referrals and repeat customers.