Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
When people think of you first and like you the best, the rest of the list becomes irrelevant.
How to attract word-of-mouth referrals and repeat customers.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…