branding

Who Cares?

2023-10-16T15:13:04+00:00By |

Who cares? 148.7 people, apparently. Dunbar’s Number has ramifications in social media, sure, but for small business, it has far more to do with marketing and influence and the importance of delivering a delightful customer experience.

Win Now. Win Later.

2023-10-13T18:26:25+00:00By |

The balance between relational brand-building vs. getting the immediate sale has confused businesses and thrown marketers into battle positions. My spies on the inside tell me both sides are holding out on you.

The Most Powerful Words Are Unspoken

2023-10-16T16:43:22+00:00By |

When you say it in your ad, the audience is as likely to dismiss it as accept it. When you cause the audience to say it in their heads, it’s automatically, unquestionably accepted.

What is Your Price Tag Advertising?

2023-10-13T18:26:50+00:00By |

It’s a mistake to presume that “all people want is the lowest price.” That painful myth has led many-a-business to nosedive into bankruptcy. The price tag is advertising quality.

Sizzle is a Sound Effect

2023-10-16T16:43:51+00:00By |

"Sell the Sizzle, Not the Steak” — or so says Elmer Wheeler. And if you’re in marketing or sales, either you like that phrase, or rather strenuously object to it. Those who object say things like "If you sell sizzle without the steak you’re a con artist."

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