Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?
Dollar General – What 75% of Americans won’t believe
75% of all Americans live within 5 miles of a Dollar General. Here's how J.L. Turner created this empire.
Putting Funny Ads To Work For Your Boring-Ass Business – Pattern Interrupt
When you shatter a pattern, their meat-computer snaps into focus.
Fundamental Forces of Business – Part 1
Walmart is the richest retailer on the planet. They use the gravitational pull better than anyone else. But gravity is the weakest force.
Empire Builders: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
Beer And Headaches And That Awful Cramping
Chuck Blore's study for CBS found that advertising makes beer taste better. I believe it makes pain manageable, too.
Cowards, Cow-words and tails between your legs
Are you writing ads with your tail between your legs? If you’re not acting like the young bull with nothing to lose, someone else is.
Coke – they already had an empire, but…
No matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.
What the Bible teaches us about advertising
There is a natural order with advertising and time in the first 40 weeks. Respect it and win. Abuse it and risk wandering the desert.
Learning from the Legends: What Can’t be Questioned?
Immediately following the launch of the Mr. Whipple campaign Charmin displaced Scott as the #1 brand in America.
Will Advertising Sell What People Don’t Want?
It's a common desire in retail to advertise the things which aren’t selling and let those which will sell easily sell themselves.
Gaggia Espresso Machines had a problem
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
The Biggest Waste in Advertising (a Case Study)
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
“Emotional” Doesn’t Mean What You Think It Means
“Emotional campaigns are 30% more likely than rational campaigns to show large profit effects" — Binet & Field, The Long and Short of It
They wanna lock up Big Don
Donny is so popular in his town folks set up a Facebook page in his honor. The old woman next door doesn’t like him. Actually, she hates him.