This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
2024-11-06T02:07:57+00:00By Sticky Sales Stories|
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
2024-09-24T01:35:29+00:00By Sticky Sales Stories|
You remember the 1984 ad. They tried a similar formula in 1985 and it flopped. Why?
2024-09-04T00:28:55+00:00By Michael Mendelssohn|
Beyond athletics, visualization makes brands famous by driving emotional bonds and actions.
2024-06-26T01:36:16+00:00By Jeff Sexton|
4 factors of messaging that make rivals clutch their pearls and whine at their inability to effectively counter you.
2024-05-31T14:33:34+00:00By Ryan Chute|
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
2024-05-01T01:40:39+00:00By Ryan Chute|
Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.
2024-03-25T13:38:35+00:00By Ray Seggern|
At best, hard data gets used to justify an action that is taken because of emotional instincts. First you need storytelling and bonding.
2024-03-21T17:42:49+00:00By Ryan Chute|
Advertisers are so focused on where the ads will be seen, and who will see them, that they forget what matters most.
2024-03-18T15:12:26+00:00By Jeff Sexton|
What Aristotle and lawyers both know about persuasive sequencing that you don’t.
2024-03-26T16:35:46+00:00By Johnny Molson|
Let's resolve the tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who say “we must brand for tomorrow”.
2024-03-18T15:11:53+00:00By Jeff Sexton|
The right recipe comes down to three ingredients: bonding, differentiation, and distinctiveness.
2024-03-18T14:57:20+00:00By Ryan Chute|
Entrepreneurs live in the grand illusion of advertising. Let's break down 12 aspects so you know what works and why.
2024-10-23T18:57:06+00:00By Jeff Sexton|
Ads should be crafted to succeed in a world of divided attention and the humor must tie into the persuasion.
2024-02-20T19:12:47+00:00By Ryan Chute|
10 things you shouldn't say in your ad messages. They’re lousy, and they should have never, never, never met the stamp of approval.
2024-02-19T05:38:15+00:00By Leah Bumphrey|
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?