Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Leadership and the Little Voices
According to recent research, most of us are focused on our own performance anxiety: monitoring how we’re doing during a meeting instead of listening.
Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better?
Don’t Worry We’ve Got This
As I knelt in front of my players, I was at a loss for words. Which never happens. You can never tell if I won the lottery or if my dog ran away.
Goals are for hockey players
Instead of Goals, I had to make Promises. Your promises are the only things that separate you from your competitors.
Supercuts – Find out what Big Macs and haircuts have in common.
How 2 hairstylists make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!!
Tips for Businesses to Deal with Inflation
Inflation has spiked, supply chain issues persist… and your customers are likely being protective with their dollars.
Empire Builders: Spider-Man – Saved by a real Super Hero
A new kind of hero and a tricky way to get his idea past the editor.
Rosie the Robot is happy serving other customers
Since March 2020, some businesses are hiding behind an excuse. We don’t have anyone to work. Blah, blah, blah.
The Beast Unchained
Addictions come in all colours. I believe all of us have a beast pacing back and forth, waiting for an opportunity to break the chain.
Screw You, I’m Going To Stand Out
How do you become the industry market leader if you say the same thing as every other business?
We don’t need no education
Faced with 2 similar candidates, the employer will differentiate them on education. Today’s problem is getting 2 people to show up for an interview.
Milton Friedman should not like your advertising.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
Marketing lessons I learned from Dad
His friends questioned where he was. Mom wouldn’t tell ‘em. They feared there weren’t enough eels for everyone.
Empire Builders: Burt’s Bees – The accountant was only?!?
They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars.