Measuring Employee Engagement And Satisfaction (The Right Way)
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.
Someone’s Head Has Got to Roll
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Leadership And Culture: Catalysts For Sustainable Success
Workers are raising their standards on what they expect from their working environment.
What Can You Do To Motivate A Team?
How do you know when your team is lacking motivation? What are the telltale signs you should look out for, and what can you do?
Bringing Newcomers into the Labor Pool
Find better people by focusing less on hard skills like technical training. Look for attitude and coach-ability instead.
Marketing Predictions for 2023 (?)
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
How CORE Principles Shape Your Ultimate Success
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.
The Dream of Discomfort. The dreams of millionaires.
What if you created more discomfort by doubling your sales leads? How motivated would you be to solve the problem then?
These dreams are made of these
Our son, not yet 16 years old, left home. He has a dream to play professional baseball. I love dreams, but they come with sacrifices.
The end of the journey
You train your people to deliver the best service that you can provide. But have you optimized the end of the journey?
Get the kid a Grammy
The batter flopped around on the ground like a salmon. Tyler, from shortstop, yells out, “Get the kid a Grammy. He’s acting the hell out of it.”
Treat Your Job Seekers Like Customers
The job market is becoming more competitive and companies are struggling to find the right talent.
To all the things you owned before
Accountants are mostly historians. They use past data to predict the future. Marketers are writers of the future and use words to create it.
Personality Prescription Part 11 – You Should Be a Celebrity
The campaign we create around your values and personality will, like all good image advertising, continue to work better the longer we use it.
Brand it Like Bogie
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.