marketing costs Archives

How Often Should Your Ad Play | Wizard’s Roundtable

2023-10-13T18:27:55+00:00By Johnny Molson|

How long should each ad stay on? How many ads do you run at a time? And as we look into the second half of 2020, is there less clutter out there?

Is Your Targeting Bass Ackwards?

2023-10-16T17:30:51+00:00By Jeff Sexton|

For example, let’s say that, through targeted media, I could reach 10 of my ideal, target customers for $10 a piece. Or, I could reach 100 customers for $1 a piece, but only 20% of them would be my ideal customer.

Breaking the Spell on PPC’s Dirty Little Secret

2023-10-16T17:31:21+00:00By Jeff Sexton|

Whatever you’re paying per click, it’s extortionately, shockingly too much. No use arguing about it; let’s just do the math together.

The High-Impact 10X Advantage; Share of Voice vs. Share of Mind

2023-10-16T17:31:31+00:00By Jeff Sexton|

What if you broadcast a flaming, un-ignorable ad that hits people between the eyes?

The Common Google PPC Mistake That’s Killing Your ROI

2023-10-16T17:31:58+00:00By Jeff Sexton|

There’s a lot to like about Google Pay-Per-Click advertising. And also a lot to hate about the “Pay-Per-Crack” treadmill...

How To Calculate Your Marketing Budget

2023-10-16T15:13:35+00:00By Tim Miles|

When budgeting long-term for marketing, you can save yourself a lot of money by buying in bulk or buying in advance.

Creating Powerful Persuasive Video on the Cheap

2023-10-16T17:32:53+00:00By Jeff Sexton|

So many local TV ads end up being “talking head radio,” showing the business owner usually doing a “yell and sell” approach.

Wizard’s Roundtable: Episode 2

2023-10-13T18:30:50+00:00By Johnny Molson|

The four things that need to be in every commercial, no matter what's going on in the world. And whether or not this is the time to renegotiate your media buy.

The 7 Most Common Media Buying Mistakes

2023-10-16T15:22:02+00:00By Joe Hamilton|

Buyers are traditionally incentivized by media reps through overseas trips, cruises, event tickets, “golfcations,” etc. Even if YOU haven’t been bribed by these things, that doesn’t mean your buyer hasn’t.

C. F. Hathaway’s Formula for Maximizing a Small Ad Budget

2023-10-13T18:31:49+00:00By Johnny Molson|

David Ogilvy’s “The Man in the Hathaway Shirt” ushered in a new era of storytelling in advertising. The story, however, took place entirely in your imagination.

Billboards, Outdoor, and Ambient Advertising

2023-10-16T15:22:14+00:00By Joe Hamilton|

While billboards can be pricey, they’ve actually become a much better value over the last decade, with the price dropping compared to other forms of media.