Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
PROOF That Direct Mail ACTUALLY Works!
It has been attributed to $2 billion of subscription sales, this letter. It was unbeaten for 28 years.
Are Marketing and Advertising the Same Thing?
The difference between the two isn't just academic, it affects how you'll budget and lead.
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Sowing & reaping: 5 lessons farmers can teach you about advertising
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
How many customers do you gift away?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
Five marketing mistakes you can’t afford
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
How will you (actually) measure success?
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
6 ways to supercharge personal endorsement ads
Two categories: live reads and true personal endorsements. One is much more effective.
Boost Sales Conversations and Stop Guessing What Customers Are Thinking
Epley, Steffel, and Eyal studied this. We think we know what somebody is thinking, but we suck at it.
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Futuristic Game for the Ad Masters
You can't rely on the same old tricks to get attention. So what does the future of advertising really look like?
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
Pretend is bad for business
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
MYTH: Everyone goes to Google first
Empty your bank account and give it all to Google. The click still goes to the known brand 8 out of 10 times.