Diamonds, Drains, and the Danger of Over-Education
Business owners know too much. And "educating the customer" is one of their worst mistakes.
In smaller companies, fear isn’t just bad strategy — it’s toxic.
Google can deliver results but it requires a broader vision and destination in mind.
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
If I looked at that the stuff that we did back then, I would laugh.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Is your company's spirit strong but the numbers are lagging? This is a solvable problem.
Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.”
Here are 4 important considerations to choose a strong name.