Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
Selling to Walter Mitty: People Buy Who They Want to Be
How do I see myself, and how can I announce it to the world?
How to Ruin a Campaign in 30 Seconds or Less
The greatest lessons are forged in failure. So let's fight through some real follies.
How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
Why People Buy: The Emotional Triggers Behind Every Sale
I can't put the need in your heart, but I can speak to the need.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Marketing Has a Physics Problem
There are marketing forces you can't see. But they exist just the same.
Beyond ROAS: How to Know if Your Advertising is Working
Branded search and gross revenue are the best metrics. But they take patience.
7 Laws of Advertising: Why Storytelling, Emotion, and Clarity Still Win
Differentiate yourself. And don't worry about who approves.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
AI Turns Choices Into Decisions, Especially For “Boring” Businesses
AI-driven leads convert at 23x the rate of SEO leads.
What Digital Superstars Know About Offline Advertising
Why is Amazon, the biggest online retailer, still mailing print catalogs?
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.