The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
Be Wild
Don’t fall into the trap of using safe, tame, lame ads. It feels tried and true, but it's a road to nowhere.
Strategy vs Tactics: What Business Owners Need to Know
If I looked at that the stuff that we did back then, I would laugh.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
When the Numbers and the Vibe Don’t Match
Is your company's spirit strong but the numbers are lagging? This is a solvable problem.
Ernest Hemingway Killed by SEO Writing
Businesses that employ typical SEO writing repel customers and sound like they suck.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
How to Take the Fail Out of Failure
Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.”
What’s in a Name — The Power Behind Brand Identity
Here are 4 important considerations to choose a strong name.
VRBO’s New Campaign Isn’t Working — Here’s Why
They're pretending they're different than Airbnb and hoping we're stupid.
Why Do Your Ads Sound Like a Lecture?
The only education your ad should deliver is why the customer should give a damn.
Five Doses of Medicinal Business Tonic
Start these today to attract more relational buyers, the kind that build the most profitable businesses.
Be Known Before You’re Needed: The Secret to Better Marketing
Slow and steady wins. Leads don’t get 100 quotes if they have a name they trust.
The Cost of Not Talking Money
The vibe is good. But something in the numbers keeps slipping through the cracks. Why?