Advertising Has Been Outlawed. Now What?
The thought experiment is this: If you had to turn up the lever on something that isn’t advertising, what would it be?
Your Game, Your Rules: Why Copycats Can Never Catch You
When you innovate then see imitators emerge, most owners suddenly want to deviate.
How Do I Get Picked Without Being the Cheapest?
Price fills the vacuum by default if you never gave customers a different reason to choose you.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
The Donut, the Hole, and Your Google Ads Budget
Only 5% of your market wants to buy today. Don't lose sight of the remaining 95% who will need you later.
Why the Ads That Make You Feel Always Win (and Logic Rarely Does)
People don’t buy because you’re logical. They buy because something moved them.
Training is a Waste of Time and Money
Money's spent, enthusiasm spikes, but old habits return quickly without proper installation.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
How Do I Measure the ROI on Brand Advertising?
A lot of reports can measure your harvest, but how do you measure planting and fertilizing?
Afraid of the Camera? Your Business is Paying the Price
When you start doing something, all of a sudden it becomes easier to continue. It's the law of momentum.
Bored or Broken? How to Know When to Change Your Ads
Why the owner's clock and the customer's clock are never synchronized.
Why Safe Brands Get Ignored and Bold Ones Win
"We want our ads to appeal to everyone." It sounds safe, but it's actually the most dangerous thing you can do.
The AI Nervous System Still Needs Direction and Belief
AI can speed you up, but it won't notice you're walking in the wrong direction.
The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that.
Are You Buying Jobs or Building Business Value?
You want marketing to be an investment, not just another expense. Higher returns can take longer.