The Frame Game — If You’re Not Playing, You’re Losing
Don’t hide from your downside. The best thing you can do is to reframe the negative.
Differentiated vs Distinctive
Becoming distinctive can actually be much easier and less expensive than the cost to differentiate…
Should your logo have a face?
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Everyone is replaceable
Employees work best when they think they are needed, but slack off when they think the company can’t live without them.
Why You Want Your Branding Ads to Reach EVERYONE
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Where the Heart Goes, the Wallet Follows
We're taught to think of customer relationships as something entirely different from personal relationships. And that's silly.
Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Don’t Mess With My Rewards!
I was pissed off before I even read the email because I knew what it was going to tell me.
9 Common Branding Mistakes
Unless your ads sound, feel, and look different from everyone else’s, you’re doing it wrong.
Sales Process Fail: How Many Dollars Are You Leaving On The Table?
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
7 Benefits of Google Ads for Small Business Owners.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?
3 Common Hiring Mistakes And What To Do Instead
One of the most common mistakes that I’ve had to correct is to hire people who you like.
The most expensive answer you should know
“How Much” has one answer. Correct answers advance a sale. Wrong ones detour around it.