Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
Use too much fertilizer and your business will smell like manure.
Why do people micromanage others? It comes from a fear of failure.
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.