A “Common Sense” Mistake That’s Killing Your Advertising Effectiveness
By the time you’ve been on the air for three months, your audience knows who you are.
Milton Friedman should not like your advertising.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
The Thing is Never the Thing
I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.
5 Things I Learned From Video Games.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.
Marketing lessons I learned from Dad
His friends questioned where he was. Mom wouldn’t tell ‘em. They feared there weren’t enough eels for everyone.
Fundamental Forces of Business – Part 3
Nike’s “Dream Crazy” ad is a great example of electromagnetism. While some people hated the ad and burned their Nike gear, others embraced it.
The PROPER Way to Advertise a Sale
Brand building requires deliberate, diligent, dedication. And when it’s time for a sale… go big, or skip it entirely. No middle ground.
You have twins in your head
At the end of structured education, our brain is a bodybuilder who only does curls with his left arm.
Recipe for Success: Strategy First, Messaging Next, Creative Last
You'll need to follow either Pizza Hut or Rolling Stone. It depends on whether customers are wrong about you, or they're right.
Fundamental Forces of Business – Part 2
This technique is used by many who think they understand advertising. It can turn a person into a customer, but only a weak one.
Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?
Dollar General – What 75% of Americans won’t believe
75% of all Americans live within 5 miles of a Dollar General. Here's how J.L. Turner created this empire.
Fundamental Forces of Business – Part 1
Walmart is the richest retailer on the planet. They use the gravitational pull better than anyone else. But gravity is the weakest force.
Empire Builders: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
The Most Controversial Part of Marketing
It’s not really controversial… but marketers don’t seem to like to do it.