Learning from the Legends: What Can’t be Questioned?
Immediately following the launch of the Mr. Whipple campaign Charmin displaced Scott as the #1 brand in America.
It's a common desire in retail to advertise the things which aren’t selling and let those which will sell easily sell themselves.
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
People avoid risk on three levels. The biggest risk is that they’ll purchase the wrong solution – that they’ll have spent the money and still have the problem.