How to create your first, “No Fail” Advertising Plan
First timer’s take courage! You must have Faith. Many have succeeded doing this and you can. Just be ready for the challenges.
What’s On Your To-Don’t List?
As part of a recent self-exploration of how we’re measuring success, my friend and mentor Michele Miller suggested coming up with a to-don’t list.
“In your experience what would be the most effective kind of advertising?” – Zoe H. Australia
Variables: (1) The population of your market. (2) The size of your ad budget.
7 Elements of Successfully Selling Services Online
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
Alsofocuson
A key element of any strategy is choosing what gets focus. When I present a focused strategy, sometimes I get presented with a made-up word: Alsofocuson. As in, “I like the focus, but can we also-focus-on this other focus?”
Logo Change? Consider This First
She walked right up to the wall with all of the options and pointed right to the logos with the red and blue waterdrops on them. My 80-year-old grandma knew the Moen brand because of the red and blue drops in their logo.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
90% of Local Advertising Summed Up In 2 Slogans
Optimizing a purchase demands more time, energy, and attention than anyone can spare for 99% of purchases. Instead, people simply want their needs filled and hoped-for benefits granted at a reasonably fair price. “Satisficing.”
Attention Retention
As children we were told bedtime stories. In elementary school, we found books that we could read over and over. As adults, we still seek a good story. The familiarity of stories has been with us from before you and I could even remember.
Four Winning Retail Strategies for 2021
There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board.
Discounted Media Opportunities, Should You Buy Them?
You're having a good day at work. Then the phone rings. It's the local magazine rep with a once in a lifetime discount offer. Now you're under pressure.
What Advertising Can’t Do
Creativity worshippers tend to feel that while nothing works for sure, anything might work, so long as it’s rilly, rilly creative and the lightning strikes in their favor.
Show Me the Future
You’ve seen this commercial before. A hand reaches for a Corona from behind an umbrella, a logo appears, and it all fades to black. If you can show me a version of me in the future, you’ve tapped into something powerful.
The Eternal Sunrise of Market Dominating Companies
When you’re searching for ways to level up your company, where are you looking hardest? Too many leaders strain and stare at the horizon for what’s going to change, hoping to leverage those changes.
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.