How to Write Your Business Narrative
Use AI if you want your message to sound exactly like everything else published on the internet last week.
The safe, easy choice wins out over the potentially better choice that carries more risk.
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.