How do I Make My Marketing More Effective?
You might not need to spend more money. First, evaluate what you are doing and why.
Unicorns Are Real
Every business owner believes they are a unicorn. Most are just horses, indistinguishable from the herd.
Is It Better to Specialize or Expand When Revenue Feels Flat?
Will your expanded offerings reinforce what you’re known for, or confuse it?
The Art & Science of Copywriting. Move Hearts AND Minds.
Creative products are always shiny and new. The creative process is ancient and unchanging.
Should I Turn it Green?
Every March, businesses seem to go under mass hypnosis in preparation for St. Patrick’s Day. Most get lost in the crowd.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Strategy vs Tactics. The Truth About Building Ads That Work
Forget gimmicks. What can I say that's true that people would actually accept as the truth?
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
What Is Your True Competitive Advantage
Do you have an advantage your competition doesn't? Most owners think about this the wrong way.
New Marketing Can Be Deadly
It takes years to turn your company into a trusted source. It takes way less time to destroy all progress.
Is Print Dead? Why Powerful Messages Outlive Every Medium
What's the big advantage? People can reread it. But only if it's worth it.
Why Marketing Feels Less Predictable Now
Owners want to try various messages in uncertain times, but this resets your brand's progress.
People are Not Demographics
It's so tempting to think, "We just need to get the right data, and our marketing will never be a problem again!"
Google Ads Won’t Save You: Be the Brand They Search For
The profit is in branded search and relational customers.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.