Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.