The Perfect Ad Campaign That Failed
The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.