Why Pay Per Click is (Almost) Always a Waste of Money
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Brand Building vs Sales Activation
95% of your potential customers are not currently looking for you, but they will someday.
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
What to do When Google LSA Stops Giving You Leads
Sudden drops often have identifiable causes, and with the right approach, you can get those leads flowing again.
10 Most Common Digital Marketing Mistakes
Keyword-stuffed AI-generated content won’t cut it. In today’s digital world, trust is hard to earn and easy to lose.
Google Ads: the tax you pay for not having a strong brand
When people think of you first and like you the best, the rest of the list becomes irrelevant.
Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
The Rise and Fall of Empires: Is Google next?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
From Search to Sales: A No-Nonsense Guide to Mastering Google Ads
Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.
The Ultimate 2023 Guide to Maximizing Click-Through Rate (CTR) on Paid Ads
Here are the 23 most important elements for optimizing your CTR in 2023.