Google Is a Tactic, Not a Strategy
Google can deliver results but it requires a broader vision and destination in mind.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Why Your Google Ads Are Bleeding Money
Two PPC experts explain what's wrong with most of the accounts that they take over.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
AI Ate Your SEO — Now What?
How can business owners respond to this switch from Google to AI and win?
Digital Advertising: The Magic Money-Burning Machine?
How do you ensure that your digital advertising performs like an investment rather than an expense?
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Why Pay Per Click is (Almost) Always a Waste of Money
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Brand Building vs Sales Activation
95% of your potential customers are not currently looking for you, but they will someday.
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”