The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
How can business owners respond to this switch from Google to AI and win?
How do you ensure that your digital advertising performs like an investment rather than an expense?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
Sudden drops often have identifiable causes, and with the right approach, you can get those leads flowing again.
Keyword-stuffed AI-generated content won’t cut it. In today’s digital world, trust is hard to earn and easy to lose.
When people think of you first and like you the best, the rest of the list becomes irrelevant.