Love Letter to the Forgotten: Intimacy of Analog
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
How to attract word-of-mouth referrals and repeat customers.
It was always her line that drew a crowd. Why?
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.