Your Coupons Are Lying To You
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.
Generation Gem and How to Market to Them
Hidden in the flurry of marketing activity around Millennials and the up-and-coming Gen Z, is a diamond group of cohorts called Generation Gem. Research shows this generation to be one of the most lucrative.
Learning From Legends — When The Obstacle IS The Way
There’s a reason Advertising Age named “A Diamond Is Forever” the best advertising campaign of the 20th century!
Why Culture Matters
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
What About SEO?
A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.
Win Now. Win Later.
The balance between relational brand-building vs. getting the immediate sale has confused businesses and thrown marketers into battle positions. My spies on the inside tell me both sides are holding out on you.
Last Touch Data
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” That statement has driven businesses on a quest to determine what is working. Many claim to have the answer when they actually don’t. All they know is last point of contact.
Advertising Effectiveness: 50 Years of Research Distilled to Top 10 Most Important Elements
All the data including marketing spend, sales numbers, profit margins, etc.
Want To Be a Master Persuader?
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
What Matters Most To Customers?
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
How To Instantly Increase Lead Gen By 871%
The best way to drive exponential traffic to your front door is to stop targeting your advertising to the 7% of today’s buyers and start bonding with the 68% of all buyers.
What Advertising Can & Cannot Do
If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.
Can Politics Make Your Advertising Better? Yes! Just Not In the Way You Think…
Want to be able to charge a fat premium for your services and have people willingly pay it?
How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
The Verb’s the Thing
“No One OutPizzas the Hut” What does that say to you? Does it refer to taste? The dining experience? Carry out or delivery? It says it all.