standing out

Avoid Scrapbooking Your Brand Visuals.

2023-10-13T18:45:36+00:00By |

A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.

The 7 Trials of an Emerging Empire Builder

2023-10-16T16:28:11+00:00By |

There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.

Baseball and Advertising

2023-10-16T14:27:41+00:00By |

As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.

The Extreme Branding Of Recruiting Ads

2023-10-16T16:32:22+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Three Wise Men Appeared on My Path

2023-10-16T14:28:01+00:00By |

Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.

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