Your First Year In Mass Media Branding: 12 Milestones and a Timeline
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.
Marketing in 2021 cannot be like 2019. Too much has happened. Society suffers from post-traumatic stress disorder. To think everything will return to normal is to believe the last 16 months never happened.
There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.