Classical Conditioning: Pavlov’s Dog in Advertising
How to get attention? Simple. Speak to the dog in the language of the dog.
Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.
We encounter 5,000 ads on a daily basis. Can you opt out? Or can you rise above the sea of sameness?
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
The safe, easy choice wins out over the potentially better choice that carries more risk.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?