Bold Consistency
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
The Simple Formula for Getting Everyone to Use a New Strategy
Every choice, big or small, either reinforces your brand’s identity or confuses it.
Bypass Logic & Win Hearts With The Princess Bride Effect
Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
Social Media: Focus On People With A Command To Watch
What is it that physiologically strikes people that stops their thumb from scrolling?
Customers never bond with facts
When they realize your brand's story is a part of their story, they’ll follow you to the ends of the earth.
Want your ads to get noticed? Deny a common truth.
When something violates our expectations, the hippocampus prioritizes that information.
Unique Selling Propositions
The problem with most marketing consultants is they try to make their client’s product seem unique.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Everyone Should Have a Jingle
What makes a great jingle? And what does the science of audio branding teach us about them?
The triangle of combustion: why websites aren’t advertising
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.
This is a GOOD Car Commercial
My daughters were like, "That's a stupid ad." But they were pinpoint targeting the DNA of the drivers they wanted.
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
How Poo-Pourri Went Viral
When you tone something like this down, it doesn't work. The owner must be ready to go all the way into the joke.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.