Uncertainty, Fear, and Solid Business Growth in 2024
An uncertain buyer never says yes, and we're in uncertain times. How specifically can you overcome that?
Brand Like a Wizard, Market Like a Mouse
What makes Disney World magical? Here are 3 lessons you can apply to turn customers into loyal fans.
Why You Probably Don’t Have a Brand — Even If You Think You Do
You can have a name, logo, brand colors, uniforms, and all that jazz, but without this one thing, you don’t have a brand.
Beyond the Laugh: Crafting Ads that Capture Attention and Form Bonds
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?
Craft The Face Your Customers See, Connect Through Personas
Understand when to use a mascot, spokesperson, celebrity endorsement, and a game-changing 4th option.
10 Most Innovative Direct Mail Examples From Known Brands
For example, Jeep's DNA Box had a stunning 76 percent response rate.
Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
What is the Most Direct Cause of Customer Loyalty?
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
Stronger Ads: Are They More Harmful Than Good?
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
I Hate a Roman Named Status Quo!
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.