Putting Funny Ads To Work For Your Boring-Ass Business – Parody
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.
2023-10-16T14:51:51+00:00By Asia Gregg|
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.
2023-10-16T16:27:50+00:00By Jeff Sexton|
You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?
2023-10-16T16:27:57+00:00By Jeff Sexton|
The Coors campaign took market share from Bud and Miller while spending one-third as much money. They used a half-dozen smaller differentiators to build up “quality” and “caring” as what set their beer apart.
2023-10-16T14:56:57+00:00By Roy Williams|
I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.
2023-10-16T16:32:03+00:00By Jeff Sexton|
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
2023-10-16T14:44:44+00:00By Peter Nevland|
How do you get the attention of the public when your product or service is a grudge purchase at best? Every home services provider suffers from this.
2023-10-16T14:27:41+00:00By Rick Nicholson|
As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.
2023-10-16T16:32:10+00:00By Jeff Sexton|
I’m not talking about a campaign that has run for 50 years, I’m talking about a single ad that still runs to this day and still drives results. So what’s behind the magic?
2023-10-16T14:27:50+00:00By Rick Nicholson|
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
2023-10-16T16:32:22+00:00By Jeff Sexton|
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
2023-10-13T18:18:37+00:00By Johnny Molson|
Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.
2023-10-16T14:52:11+00:00By Asia Gregg|
Is your business in a boring industry? Then I’m PB&Jelly of you. Jealous because you have a YUGE opportunity to stand out.
2023-10-16T14:28:01+00:00By Rick Nicholson|
Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.
2023-10-16T16:32:30+00:00By Jeff Sexton|
The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.
2023-10-16T16:32:38+00:00By Jeff Sexton|
If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"