Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
2023-10-13T18:22:14+00:00By Johnny Molson|
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
2024-01-10T14:35:56+00:00By Jeff Sexton|
I grab my copper scrubbing brillo and… ditch the Seventh Generation and instinctively and inexorably reach for the blue Dawn. Why did I just do that?
2023-10-16T16:37:42+00:00By Jeff Sexton|
Yes. 2021 will be a once-in-a-lifetime opportunity to blow the doors off with rapid growth. Here’s why.
2023-10-16T16:37:47+00:00By Jeff Sexton|
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
2023-10-16T16:38:12+00:00By Jeff Sexton|
There’s a reason Advertising Age named “A Diamond Is Forever” the best advertising campaign of the 20th century!
2023-10-16T16:38:19+00:00By Jeff Sexton|
Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.
2023-10-16T16:38:26+00:00By Jeff Sexton|
People believe in social proof and social signaling, making price an almost-fail-safe guide to quality. So if your price is out of line with your claims, people distrust the claims.
2023-10-16T16:38:44+00:00By Jeff Sexton|
3 common mistakes from testimonials and examples of what a 3-D Testimonial sounds like as a finished product. Here’s how most people screw it up, and how you can make sure you get it right.
2023-10-16T16:39:07+00:00By Jeff Sexton|
To understand the brilliance of what Leo Burnett did, you have to consider what they didn’t do — what a lesser advertising title might have done.
2023-10-16T16:41:30+00:00By Jeff Sexton|
Facts presented as facts — as standard “reason why” advertising — cause people to buy from a Consumer Reports mindset. They want bang for the buck.
2023-10-16T16:41:38+00:00By Jeff Sexton|
Unique Selling Propositions are counter-productive.
2023-10-16T15:09:06+00:00By Craig Arthur|
"If Columbus had an advisory committee he would probably still be at the dock." - Arthur Goldberg. A committee in small business can be a group of employees or a loose bunch of well-meaning family and friends.
2023-10-16T16:41:49+00:00By Jeff Sexton|
It’s called “reactance.” When someone tries to tell you what to think or do — that automatic resistance you feel is called reactance by psychologists. And for advertisers, there are plenty of work-arounds for reactance.
2023-10-16T14:50:00+00:00By Evan Chance|
Too often, a company uses their marketing to push their features and benefits - ‘Best location, Best Product, Best Service, Best Employees’ - but these are not clingy and sticky. Features and benefits are slippery and rarely remembered.
2023-10-13T15:25:27+00:00By Kevin Skaalure|
McCartney rocks and Shakespeare roles and both showmen move their audiences with antithesis. Steal a gift from Paul and Will. Use antithesis in your writing.