How Brandable Chunks Guarantee Brand Consistency | Wizard’s Roundtable
Without a consistent theme, you probably don't even have a campaign. And then at that point, what are you doing? You're not branding. You're not bonding.
2023-10-13T18:27:27+00:00By Johnny Molson|
Without a consistent theme, you probably don't even have a campaign. And then at that point, what are you doing? You're not branding. You're not bonding.
2023-10-16T16:44:02+00:00By Jeff Sexton|
All the data including marketing spend, sales numbers, profit margins, etc.
2023-10-16T16:44:21+00:00By Jeff Sexton|
Shared values and tribes are the life blood of bonding campaigns. And you can’t have attitude without a point of view.
2023-10-16T16:44:31+00:00By Jeff Sexton|
The only emotions that reliably inspire action are those that affect self-image.
2023-10-16T17:30:22+00:00By Jeff Sexton|
Radio never teamed up copywriters with sound producers to create great ads that pushed Theatre of the Mind to full effect and that were more than the sum of their parts.
2023-10-16T17:31:41+00:00By Jeff Sexton|
This substantive style of advertising (started by Ally & Gargano and continued by Scali, McCabe, Sloves) tripled US sales of Volvos.
2023-10-16T17:31:49+00:00By Jeff Sexton|
Attract the kind of clients who will see your business as a blessing. Clients that prefer you to the point of willingly paying a premium for the privilege.
2023-10-13T18:29:08+00:00By Johnny Molson|
City dwellers stop hearing the traffic and sirens out their windows. Psychologists call this “habituation.” Marketers call this the enemy.
2023-10-16T17:32:33+00:00By Jeff Sexton|
Recent psychological studies show that statements accompanied by related images are considered more believable than the same statement without an image.
2023-10-13T15:22:48+00:00By Kevin Skaalure|
“No One OutPizzas the Hut” What does that say to you? Does it refer to taste? The dining experience? Carry out or delivery? It says it all.
2023-10-16T17:33:12+00:00By Jeff Sexton|
If you’re not familiar with the term, it’s a fiction writer’s technique of basically OWNING uncanny happenings, plot holes, etc.
2023-10-17T14:22:18+00:00By Ryan Chute|
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
2023-10-16T17:33:23+00:00By Jeff Sexton|
The more creative and powerful the work, the more trust is required.
2023-10-16T17:33:41+00:00By Jeff Sexton|
In advertising, it’s not so much what information your words communicate to the prospect, but what experiences they call forth from the prospect.
2023-10-16T15:20:32+00:00By Steve Rae|
When we hear cliches (and believe me, “For all your ____ needs” is the worst kind of adspeak) our minds simply switch off; we ignore them.