Building Tribes Takes Whisk(e)y
Building a tribe takes longer than Ricky’s stints in jail. You gotta be patient, and commit to the content for a long time. Way longer than you think it’s funny for.
Parasocial Influence
You have at least one late night host that you probably feel as if you “know,” even if you’ve never met them. And it’s not just you; it’s all of us — we all have this one-sided relationship with at least some celebrities.
Bingeing Boredom, Netflix Neverland, and Social Scrolling
People are researching because they have time and are bored. Fulfill their curiosity and desire to be transformed in the future.
Social Media Strategies for Ugly Duckling Businesses
Contrary to what some social media experts presume, not every business sells things that people like talking and learning about.
How to Let Your Customer See You 3D
Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil.