Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Birdseye Frozen Food – Always Looking for a Better Way
An 11-year-old taxidermy teacher somehow develops 168 patents and revolutionizes frozen food.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Daniel Whittington – The growth of a Whisk(e)y Empire
Started from scratch. Now 1 Million followers on YouTube, crowdsourced distillery, and a sought after consultant.
The Tale of the Python: What Your Marketing Vendors Don’t Want You to Know
When primary goals aren’t aligned, how can there be trust?
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
When will they need you? Market your business for the long haul for best results.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
MIT – Media Lab – Humanizing Technology
Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently.
Surviving Vs. Thriving: Buyers And Their Hierarchy Of Needs
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
Thomas Cook Travel – The First Travel Agent
What do you do to stop people from drinking too much alcohol? Get them to travel, of course.
Relational and Transactional Ads: The Perfect Combination
Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.