Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
Just Do It – Nike – The everyday athlete anthem
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
Google Ads: the tax you pay for not having a strong brand
When people think of you first and like you the best, the rest of the list becomes irrelevant.
Avoid This Mistake To Convert Deal Hunters into Loyal Customers
How to attract word-of-mouth referrals and repeat customers.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Jenga – Take a block from the middle…
Her mom sold the house. Car has been towed away. Sold 0 units. Then she learns to demonstrate it being played.
Why You Need to Rethink Your CSR Department
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
Kayak – The lifetime value of a customer
They made billions with a referral strategy while losing 80 cents of every dollar spent on a visitor's first click.
Inductive Reasoning: The Fingertips Of An Ad Genius
Ad geniuses are those who can think distinctively using patterns and trends to generate creative solutions.
When you exist to serve, all you need to do next is invite people.
What a book I read at age 7 can teach you about business growth. It starts with connection.
PIT – Pit Crew Training to Business Training
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division.