Brand Codes: Lessons from a $65 Million Re-Branding Disaster
First, what the hell are brand codes? And how do they strengthen memory structures while increasing profits?
They said, “Fashion’s not bought that way.” And she looked at them and said, “But you guys are all fashionistas.”
Measuring brand loyalty includes involvement, price worthiness, emotional value, social value, brand trust, satisfaction, commitment, and repeat purchase.
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
Edwin Perkins took inspiration from Jello to create a mail order empire. Oh Yeah! From a General Store to a major brand.
A recent study found that a whopping 90 percent of parents get their kids’ input before buying something.