Advertising in a Time of Crisis
How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.
The Most Interesting 2001 Kia Spectra In The World
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.
What’s Your Perfectly Fair Competitive Advantage?
All things not being equal, if people ONLY sought the lowest price, everyone in America would drive a Chevy Spark for $14,095.
Dave Said What?
“Marketing is too important to be left to the marketing department.” So sayeth the late David Packard (he was the other guy in Hewlett-Packard). Was this a snarky dig at marketing? Or was Dave trying to get something else across?
How Thinking Different Changed The World
This is the moment he shrank his product line...and waited to see what his tribe needed. When they spoke, he acted, with lightning speed and precision.
Business is Not a Football Game
More than 65% say they will drop you like a sack of hammers if you give them bad service. And they won’t think twice about it. Your football team sucks.
It Ain’t Always About Creating Better Mass Media Ads
"Our job isn’t to do television commercials. Our job is to solve problems. And it may be that television is the answer, but it probably isn’t the only answer..."
Social Media Strategies for Ugly Duckling Businesses
Contrary to what some social media experts presume, not every business sells things that people like talking and learning about.
10 Marketing Lessons From Garth Brooks
Even though he couldn’t possibly interact with everyone, he specifically circled the round stage and made eye contact with someone at each point before he moved on.
C. F. Hathaway’s Formula for Maximizing a Small Ad Budget
David Ogilvy’s “The Man in the Hathaway Shirt” ushered in a new era of storytelling in advertising. The story, however, took place entirely in your imagination.
Use All The Clichés — Just Tell ‘Em Slant
“Kill all clichés and ad speak” — standard, Ad Writing 101 advice. Good advice — certainly not wrong. It’s just not very helpful.
The Truth About “Creativity” In Advertising
In stark contrast to the notion of a “spoonful” of entertainment, most ads from highly successful branding campaigns are two-thirds to ninety percent entertainment.