Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
I was pissed off before I even read the email because I knew what it was going to tell me.
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
The NCAA championship game demonstrates how the impression your organization creates ultimately stems from leadership.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Does offering multiple products and brands hamper your ability to make the sale?
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Reframing brings old ideas into new perspectives, which changes the way you feel about something and leads to new decisions.