Are you Brand Handicapped?
Big corporate entities have warped the definition of Brand. Why? To handicap their competition. Which is you. The little guy.
Phone Number Rant – We don’t need them anymore?
And don’t get me started on LOOOOONG domain names. Your designers and marketers should know better.
Branding “Cheat Codes” for Explosive Growth
It’s much faster for me to convince you that other people already believe X about brand Y than to change your personal perceptions.
Survival Mode And Buyer Archetypes
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Every Day Is Election Day For Your Brand
Are you guilty of voter suppression? I’m not referring to second Tuesday in November voters.
Pizza is not like its Italian cousins
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
Brand it Like Bogie
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.
The Secret to Changing People’s Minds With Advertising
There are at least three proven methods for changing people’s minds on even intensely personal and polarizing issues.
Chaos is a pattern
The chaos of advertising is a repeatable success formula when you know how to identify the patterns. The real issue is what is said.
Rolls Royce – Selling just the Brand.
Bentley and Rolls Royce. You’ll be shocked when you learn what was sold, licensed, and protected. An epic story of Brand.
The sun sets at quarter past seven on the sixth day of September
My ex-business partner didn’t understand the food was secondary to the view.
The House with the Good Candy
A recent study found that a whopping 90 percent of parents get their kids’ input before buying something.
Personality Prescription, Part 10 – The Company Spokesperson
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
Character, statues, and a promise no one else will make
"Do you know what you're selling?" "Custom-made furniture." "God no. That's the product. You're selling nostalgia."
Making a Fortune With Magical Thinking
The prop “blaster” wielded by Harrison Ford in Star Wars just sold at auction for $1,057,500. Why? Emotional Attachment.