Radio & Mass Media

Taming The A.P.E. (Advertising Performance Equation)

Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.

2024-10-23T18:57:06+00:00By Jeff Sexton|

Ads should be crafted to succeed in a world of divided attention and the humor must tie into the persuasion.

2023-11-13T21:00:22+00:00By Ryan Chute|

According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.

2023-11-13T21:03:12+00:00By Stephen Semple & Dave Young|

With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.

2024-03-15T20:42:16+00:00By Ryan Chute|

When people are bored, they tune out, stop paying attention, and don't remember your brand.

2024-03-15T17:08:28+00:00By Jeff Sexton|

She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.

Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.

2024-03-15T17:10:01+00:00By Jeff Sexton|

Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.

2024-03-15T17:13:45+00:00By Jeff Sexton|

There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.

2024-03-15T19:50:30+00:00By Leah Bumphrey|

I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...

2023-10-13T15:44:15+00:00By Matt Willis|

The common shotgun style approach may actually hurt your business growth if you are working on a limited budget.

2024-03-15T16:49:15+00:00By Johnny Molson|

Targeting is more expensive than brand-building. Here’s why.

2023-10-13T18:09:28+00:00By Jack Heald|

Every human comes into the world with a hunger for answers to the 4 Big Questions. Great ads speak to them.

2023-10-16T16:08:13+00:00By Jeff Sexton|

Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.

2023-10-16T16:08:21+00:00By Jeff Sexton|

Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.