Radio & Mass Media

Beachheads

2023-10-16T14:24:37+00:00By |

A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.

Media’s Dirty Little Secret

2023-10-16T14:37:14+00:00By |

I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.

Ad Templates

2023-10-16T16:26:38+00:00By |

According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.

Ira Glass Part 4: Ditch Your We-We

2023-10-16T16:26:52+00:00By |

If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.

Ira Glass On Advertising, Part 3

2023-10-16T16:26:58+00:00By |

Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.

The media is NOT the message.

2023-10-16T14:25:52+00:00By |

I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.

Ira Glass on Great Advertising, Part 2

2023-10-16T16:27:11+00:00By |

“The amount of time finding the decent story is more than the amount of time it takes to produce the story… I think that, like, not enough gets said about the importance of abandoning crap.”

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