Sales & Culture

Challenges of a Family Business

2023-10-13T15:47:55+00:00By Mike Catanzarite|

There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.

2023-10-13T15:44:45+00:00By Matt Willis|

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.

2023-10-13T18:36:07+00:00By Gene Naftulyev|

I first saw this unfortunate turn of events happen for a client 20 years ago.

2023-10-16T18:58:31+00:00By Ryan Chute|

You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.

2023-10-13T18:41:41+00:00By Jeffrey Eisenberg|

The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?

2023-10-13T18:34:07+00:00By Rick Willis|

In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.

2024-02-19T19:57:47+00:00By Gene Naftulyev|

Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?

2023-10-16T18:58:40+00:00By Ryan Chute|

"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?

2023-10-16T18:58:49+00:00By Ryan Chute|

You must utilize all the tools available to you to ensure revenue is always moving up in succession.

2023-10-13T18:36:29+00:00By Gene Naftulyev|

The promise of cheap labor. When is it the right bet?

2023-10-16T18:58:58+00:00By Ryan Chute|

Employee turnover costs as much as 33% of an employee’s annual salary.

2023-10-13T18:36:37+00:00By Gene Naftulyev|

Employees work best when they think they are needed, but slack off when they think the company can’t live without them.

2023-10-16T18:59:06+00:00By Ryan Chute|

It is difficult to choose what you value and be prepared to defend it when things get hard.

2023-10-13T18:36:45+00:00By Gene Naftulyev|

I have seen dozens of bad promotions stifle growth and create a toxic vortex for the company.

2023-10-16T18:59:16+00:00By Ryan Chute|

You posted core values on your wall, maybe a code of ethics and the employee handbook. Why didn’t they do as they were asked?