Pay Attention: Smart People are the Worst Explainers
Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.
Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Do you have a Bob problem? When critical processes are in a black box.
“Oh, Bob is the only one who would know that.” It happens in virtually every company I visit.
The New Marketing Ideas: Transparency, Engagement, and ZMOT
There is a dangerous assumption that all contenders are created equal during The Moment of Truth.
Focus on Results: Avoid Micromanagement and Leverage Metrics for Record Profits
Why do people micromanage others? It comes from a fear of failure.
Challenges of a Family Business
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
Don’t Drink the Kool-Aid
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Ignore the end game at your own peril: Succession and retirement essentials.
I first saw this unfortunate turn of events happen for a client 20 years ago.
How To Avoid The Pitfalls Of Lower Price
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.
Ask Home Service Technicians to Do The Right Thing
The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?
Is Your Advertising in a Bit of a Pickle?
In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.
Don’t forget the bottom line while chasing new heights in sales numbers.
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?
Lead Generation and Demand Generation: What’s the Difference?
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
How To Achieve Higher Average Sales In Every Sales Department
You must utilize all the tools available to you to ensure revenue is always moving up in succession.