Advertising Effectiveness: 50 Years of Research Distilled to Top 10 Most Important Elements
All the data including marketing spend, sales numbers, profit margins, etc.
Want To Be a Master Persuader?
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
What Matters Most To Customers?
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
McMann & Tate: Worst Ad Agency Ever
Howard McMann once said of his partner, “He’s slippery, he lies beautifully, and he has a great head of hair.” Legend has it, Tate once told a subordinate “If the client loves it, I love it! If the client hates it, I hate it!”
Getting Human Nature to Work FOR (Rather Than Against) Your Business
The only emotions that reliably inspire action are those that affect self-image.
A Divorcee, a Dentist and a Marketing Wonk Walk Into a Bar*
True story: A business owner hires 5 marketing consultants in 7 years, yet the business continues to decline.
What Do Your Customers Really Want?
Virtually everything we do or buy is to change the way we feel. We are emotional creatures. It’s been said we buy with our emotions and back it up with logic. The following list is what I believe controls our entire economy.
Why Delight Can Never Come Before Easy
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
Making Better Recruitment Ads | Wizard’s Roundtable
How you recruit can say a lot about your company to both prospective employees and prospective customers alike. Some tips: As with any advertising, involve the applicant. It's not about money. Use current employees.
Whittle ‘em Down: 14 survey questions for every job applicant to fill out
Adding this survey to your hiring process can save you hours of perusing resumes.
Wizard’s Roundtable: How to Improve Your Marketing For Free(ish)
What are businesses doing as customers come back? And three things to measure right now to make sure employees are treating your customers right.
The #1 Best Way to Attract High-Quality Leads
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
What Advertising Can & Cannot Do
If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.
Remote Selling On Zoom
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
Targeting Through Ad Copy
Attract the kind of clients who will see your business as a blessing. Clients that prefer you to the point of willingly paying a premium for the privilege.