Stupid Retail Questions
“Did you find everything you were looking for?” This seems to be the new question de jour at our local grocery store when we check out.
Wizard’s Roundtable: Episode 2
The four things that need to be in every commercial, no matter what's going on in the world. And whether or not this is the time to renegotiate your media buy.
The Secret to Successful Change Initiatives
Use the power of story to temporarily fast-forward to that happy ending and have them, from that safe, happy vantage point, look back at the precipice they’re standing on now.
Wizard’s Roundtable: Episode 1
“Gosh, we don’t know what’s going to happen this afternoon. We don’t know what’s going to happen this month. We don’t know anything.” How does a business plan for the unknown?
The Greatest Business Secret in the World
Your company may sell the finest products and services in the marketplace, but it’s how customers feel about your products and services that ultimately determine how successful your business will be.
Seek a Hire Power
Powerful recruiting radiates from employee perspectives, multiple, authentic voices, implied meaning, and indirect targeting. First, start with Rule One.
How Selling is Like Courtship
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.
What Now? What When? Marketing Through a Pandemic
On the scale of things that are important right now…Marketing isn’t even on the board. But marketing is a rope that directly connects your business tomorrow with the realities of today.
Selling The Unsellable
Do you have any inventory that celebrated a birthday… or two? Or did you punt them out at a loss? Chalking it up to, ‘just another bad buy’.
Be Curious Like Columbo
When you come across like Columbo; a humble, curious problem solver, you rarely get branded the “typical sleazy salesman."
When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
What’s Your Perfectly Fair Competitive Advantage?
All things not being equal, if people ONLY sought the lowest price, everyone in America would drive a Chevy Spark for $14,095.
Dave Said What?
“Marketing is too important to be left to the marketing department.” So sayeth the late David Packard (he was the other guy in Hewlett-Packard). Was this a snarky dig at marketing? Or was Dave trying to get something else across?
How Thinking Different Changed The World
This is the moment he shrank his product line...and waited to see what his tribe needed. When they spoke, he acted, with lightning speed and precision.
5 Ways To Keep Customers Coming Back
The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it.