What Advertising Can & Cannot Do
If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.
Remote Selling On Zoom
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
Targeting Through Ad Copy
Attract the kind of clients who will see your business as a blessing. Clients that prefer you to the point of willingly paying a premium for the privilege.
The #1 Best HVAC Club Membership
The goal of any club membership is to get a disproportionate share of your marketplace subscribed to your club, thereby taking them ‘out of the market’.
This Never Works
When asked “how did you hear about us,” the customer’s responses were: 31% heard about them from newspaper 24% saw their TV ad Meanwhile, 100% of their advertising was on the radio.
How Much Is That Doggie In The Window?
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Want to Sell More? Hire Gatekeepers Who Bring Sunshine to Work.
Look first to the narrow neck in your marketing process.
How To Earn An Authentic 5-Star Review
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?
The Marriage of Teamwork and Character Diamonds
Myrtle Beach One Hour Heating and Air Conditioning grew 42.4% in 2019, from $10.5M to $15.2 million.
16 Tips to Grow Your Business
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." — Jimmy Dean
How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
The Complaining Customer… Sometimes Your Best Friend.
On average, twenty-six unhappy customers won’t complain for every one who will.
A Lesson In Persistence From Dr. Seuss
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Basically the Basics
Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.
10 Quotes of Wisdom From The World’s Greatest Investor
Don’t spread thin. Dominate one message delivery vehicle. When you have more money dominate another.