Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.
The wrong question is “Which sells better? Long copy or short copy?" I’m a long copy proponent. That is, I’m opposed to the “nobody will read more than 300 words” school of advertising.
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
It’s actually an “omnipresent” rather than online-only search engine.
Lots of folks say there is no way to go viral. But the reality is you see viral posts all the time. It does happen, and it can happen to you as well.
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
Information only gets attention when you’re relevant to a prospective buyer. Drama gets attention to a larger audience. J. Peterman did it for years in his catalogues and you can too.
If even one of these factors is out of sync, your message will seem “off” to your audience, and thus your brand building will be greatly diminished.
With this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit.