6 Degrees of Benjamin Franklin
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
The smells of your product
Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
How to Tell Your Company Story (Like a Fox)
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.
You’re not one of “those” dealerships
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Disruptive Marketing: How Can You Use it to Your Advantage?
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
Donald Trump, Colonel Zeller & the Strange Power of Hatred
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
The Missing Link to Getting Greatness From Your Designer
You finally receive the design, but it just really didn’t hit the mark. That's because of a poor (or nonexistent) Creative Brief.
Brand Recognition Is Much More than Name Recognition
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
David and Goliath – Don’t play Goliath’s Game
Don’t try and beat your competitor at their game. Change the rules.
Curiosity did not kill the cat
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.