Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
Are we building for speed, or are we building for staying power?
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.