Customers never bond with facts
When they realize your brand's story is a part of their story, they’ll follow you to the ends of the earth.
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.