Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
If and when the economy turns south, you’ll be tempted to cut advertising costs.