The Marriage of Teamwork and Character Diamonds
Myrtle Beach One Hour Heating and Air Conditioning grew 42.4% in 2019, from $10.5M to $15.2 million.
Images, “Truthiness,” and Forced Participation
Recent psychological studies show that statements accompanied by related images are considered more believable than the same statement without an image.
Basically the Basics
Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.
Showmanship & Transparency
Like most buzzwords “transparency” is most misunderstood by the very people mouthing it most often. The proper way requires transparency AND showmanship.
Bonding Not Branding
Let me tell you a cool story I think you’ll like — one that taught me the most powerful advertising lesson I’ve ever learned. See, when the radio-thon rolled around, my client put his personal money where his mouth had always been.
Creating Powerful Persuasive Video on the Cheap
So many local TV ads end up being “talking head radio,” showing the business owner usually doing a “yell and sell” approach.
Laphroaig Lamp-Shades the Heck Out of Their Ad
If you’re not familiar with the term, it’s a fiction writer’s technique of basically OWNING uncanny happenings, plot holes, etc.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.
No script? No problem.
When she came to record her public service announcement (PSA) about how she saved her home from wildfire, she had no script. “No problem. Let’s talk. I’ll turn on the microphone.”
Make the Logo Smaller?
Advertising creatives and graphic designers groan at a client request to “make the logo bigger.” And both the request and the reaction are entirely understandable.
It Ain’t Always About Creating Better Mass Media Ads
"Our job isn’t to do television commercials. Our job is to solve problems. And it may be that television is the answer, but it probably isn’t the only answer..."
Social Media Strategies for Ugly Duckling Businesses
Contrary to what some social media experts presume, not every business sells things that people like talking and learning about.
10 Marketing Lessons From Garth Brooks
Even though he couldn’t possibly interact with everyone, he specifically circled the round stage and made eye contact with someone at each point before he moved on.